I like the idea that there's a company out there who thinks joviality and death make a lovely couple. And I mean real joy; not the schadenfreude that is sure to bubble forth for many should it be announced that Kyle Sandilands has been hit by a bus. No, the joy a life lived, whether it be lived well or not, and regardless of notional afterlives.
Although that said, the thought occurs that perhaps the title refers to wood chippers. I'm all for sustainability, but a company that wants to feed the newly dead into a mulcher is probably going to struggle to get mourners (or joy-ers) to feel the love. I've seen Fargo: human sawdust is messy to make. (But wonderful for the roses, apparently.)
Chipper Funerals? In our youth-obsessed, increasingly superficial world, death is something we try to keep at arms length. And it's hard to be egocentric and think of death as anything other than the end of the world (especially if it's my death.) So making death seem ok surely requires a bit of a re-think of our definition of life.
Sounds a long ways off. But I hope one day we give it a try.
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